Can

Sony Playstation 1 & 2 sold over 214 million units. Whew that is mind boggling! Ever wondered how Sony managed to reach this level of success? Success is about technological superiority, branding, costing, and popularity. Sony has over the years established and maintained a world-wide credibility. In the gaming world, Sony has gained and maintained a strong presence. It addressed in totality the four Ps: Product, Price, Promotion, and Placement.

Market watchers who have kept their finger on the pulse of the gaming console market feel that Sony Playstation will maintain its lead as:

1. The conglomerate has created an indelible brand recognition. In the 80s and 90s the No1 slot was held by Nintendo, today gaming is synonymous with Sony PlayStation. Even the launch of Xbox 360 has not moved Sony Playstation from its popularity or position as market leader. Playstations 1&2 have established a loyalty in gamers and PS3 will benefit from this established presence. Creation of a strong and sustaining brand presence just ensured that a large number of customers will stick with the brand they know, trust, and love.

2. Sony has created a product that satisfies a need. The Sony Playstation satisfies all gaming needs. Its user friendly, exciting, affordable, and innovative. Sony has pulled out all stops in the creation of playstations 1, 2, &3. The company employs developers who understand the very needs and pulse of world wide gamers. Games in the Sony series are popular and have long term use. The games are chosen to satisfy Eastern as well as Western Gaming needs. The aim of Sony was to be king of multimedia entertainment and so, the gaming consoles became all in all with great sound, online connectivity, and realism. The playstations became the game machine that took gaming from the confines of the living room to different corners of the world via the internet. What is more the playstation is designed to play DVDs and music too.

3. Sony has ensured that the playstations become household names by pricing the consoles competitively and creating an aggressive advertising foray. Clever positioning of the playstations as a must have and dream come true in the ad campaigns has played a crucial role in increasing sales. The success lay in the creation of a cachet brand.

4. According to industry leaders, the crux lay in Sony striking the right balance between image, marketing, and branding. It tapped third party publisher talents and gained access-all-areas support and royalties. It also used the technique of stealth positioning to diffuse prejudice about the playstation and encourage acceptance about the value of the products.

Sony playstation has charted a success story that moves from strength to strength and what is impressive is that SPS2 and SPS3 are backwardly compatible with previous playstations. This means that gamers can continue to enjoy favorites on older playstations thus establishing a continuity.

According to Sonys chief executive, the future of the company is in the creation of champion products that are runaway hits that translate into profits and help maintain the No 1 position for the company.

Aaron Brooks is a freelance writer for http://www.1888freeonlinegames.com , the premier website to play thousands of free online games including arcade games, action games, card games, flash games, strategy games, puzzle games and more. He also freelances for Free Software Downloads Site http://www.1888softwaredownloads.com

LiveScience.com - One of the longest-running spousal debates may now be settled in favor of men and for the sake of little boys.

So you want to play the download game? PSP downloads are all over the web, and why shouldnt they be? The PSP is an amazing piece of technology, the only drawbacks to it are the prices of games and movies, which is where the free psp game download sites come in. The only problem is that lots of these sites are no more than scammers trying to infect your computer or even worse. Ive compiled a few tips for you here so you may be able to download games for PSP safely.

Play the download game, PSP style-Game Download Tip 1

Get yourself a trusted site- Surf the PSP sites for any longer than about 30 seconds and you will soon notice all the ads offering free PSP game downloads, and also mp3s for PSP and movies etc. Once they wear you down enough for you to give and click one of these pop ups or banners, almost everytime youll be lead to some lame page offering a handful of old PSP games to download free. The best part is that when you try and download any, youll find the downloads real slow, the servers may boot you because they are overworked, and best yet you might even be downloading a virus too! I dont need to tell you that you need to avoid sites like this- believe me, its just not worth the hassle.

Play the download game, PSP style-Game Download Tip 2

Dont be drawn in- Things that seem too good to be true usually are, so dont let the claims of some of these sites catch you out. As well as the illegal sites mentioned above, you will also find more than a few scam sites. They look like a dream come true at first-latest games, new movies, cool wallpapers etc, but it all stops as soon as you actually try to download something. Theyll ask for your credit card details faster than you can blink! Whats worse, its not even a one off fee, they will be wanting you to pay monthly for as long as you want to use their service. Hard to see how they can claim free PSP game downloads huh? I tend to avoid these guys too. I dont like to be charged when they tell me something is free, and I certainly dont like paying monthly.

Play the download game, PSP style-Game Download Tip 3

Pay for quality- Since Ive had my PSP I have found a few download sites that are worth their weight in gold. The drawback is that for the best sites like these you need to pay, but its not a big scam like those other guys. Its usually just one fee, ever, $30 or $40, and then you get to download as much as you want as often as you want. Because you pay them upfront, they can make sure they have all the latest free PSP game downloads, and they are all high speed etc. Basically for the price of one new game you get to own every new game ever released. Not too shabby huh?

Thats all there is to playing the download game, PSP style. Try and avoid the scam sites, and find one good site to stick to. If you find the right site you can download to your hearts content and never have to pay another fee.

Click HERE to find out exactly how to download FREE PSP Games and Movies, including EXACTLY where to download them from!!
Click here to find out how to get the best from your PSP, including access to your FREE MP4 Convertor software, which will let you play all these free movies!!.

AP - The top Senate Republican says he's against a $14 billion bailout for U.S. automakers, breaking with President George W. Bush.